Get “Data Ready” for Direct Marketing Success Workshop – 24 November

Dunwell Data Protection has teamed up with Deborah Goodall from Aer8 Marketing to bring you a one day workshop on direct marketing and personal data.  This informative and practical day looks at how to collect and process data legally about your customers or clients, and how to use this data to help grow your business.

In the morning, Samantha will cover:

  • Overview of data protection legal framework for direct marketing
  • Consent and the methods of obtaining consent
  • Privacy rules relating to marketing calls, texts and emails
  • Lead generation and marketing lists
  • Individuals rights
  • What happens when it goes wrong

And in the afternoon Deborah will talk about:

  • Lists and peronalisation
  • Segmentation
  • Growing your customer knowledge through data
  • Profiling
  • Growing your business using direct marketing.

The workshop is being held at The Business Centre, Wykeham on 24 November.  To book your place click here and remember the early bird discount ends 21 October.